Staffed events are a core component of any successful dealer’s marketing and sales plan. They represent an investment of time and resources beforehand that would be impossible for an active dealership to manage itself.
IAM takes ownership of all those preparations. We bring the expertise and manpower needed to run a profitable event that serves everyone’s needs — dealer, customer and individual salesperson alike. We design and target your direct mail advertising, create your marketing materials and prepare your store and lot for event day. We provide your staff with one of the most intuitive hands-on experiences which can be used during and well after the sale to build successful sales rep careers going forward.
Most importantly, the IAM team is with you before, during and after the sale to ensure the success of the event. We bring highly skilled and highly motivated sales personnel who seamlessly integrate with your in-house team to put the event in the best position to win. From greeting every customer, to the delivery of each vehicle, IAM will partner with you through every aspect of a successful event.