We had never done a staffed sales event until the summer of 2010. Several new car dealers I know have reported great grosses from these events, yet almost every discussion included adverse observations about the sale. The problems most dealers reported, in my mind, outweighed the benefits. After receiving the unsolicited recommendation from a trusted vendor, we contacted Mike Stopperich at IAM. Mike took the time to stop in, review his philosophy, marketing materials and discuss any concerns we had about hosting a sale. We can sum our sales up in one number – 100%+. Mike’s team is professional, worked well with our staff, treated our customers with respect and most of all made the event fun. By the way, the gross from the sale didn’t hurt either. We are averaging over $150K in gross profit per sale, for our first 20 sales. During an August sale, we gave away new Chrysler to a lucky winner. We look forward to our long-term relationship with IAM.